Marketing / Census Support

• Assess and develop new products and services according to market needs
• Assess external relationships with community based entities as they relate to referral development admissions and potential “partnership” programs and services
• Educate and train appropriate staff in the importance of marketing and customer service
• Evaluate a competitive comparison relative to the position of the facility and its competitors
• Evaluation of barriers to admissions
• Implement a customized, effective Marketing Strategy to meet and exceed budgeted goals
• Increase occupancy, balance payor mix and unify admission criteria
• Integrate a census-driven Marketing Team focusing on product and service development.

Benefits of the Products

• Create a competitive community
• Create a customer service-driven culture
• Create nursing and marketing teams
• Develop products to serve the community
• Meet budget expectations
• Train personnel to succeed
• Train to evaluate appropriate admissions